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STAIRS ropes in swashbuckling batsman Sanath Jayasuriya as its brand ambassador

Former SriLankan batsman will support country’s leading not-for-profit organization working towards sports, education, and health and skill development of children across India

New Delhi, October 14th , 2016: STAIRS(Society For Transformation, Inclusion and Recognition through Sports), the country’s leading not-for-profit organization working towards sports, education, health and skill development of children across India today announced the appointment of former Sri-Lankan explosive opener and Former Deputy Minister of Local Government & Rural Development, Government of Sri Lanka, Mr. Sanath Jayasuriya as their Brand Ambassador. Mr. Jayasuriya shall be in the Indian capital for the opening ceremony of STAIRS School Football League’s 3rd edition on October 19, 2016.

Speaking on the occasion Mr. Sanath Jayasuriya, said “As a sportsperson I understand the importance of involving children in sports and the need for strengthening of sports at the grassroots level. I am happy to be a part of the initiative undertaken by STAIRS as I have first hand witnessed the great work they are doing last year and I really feel that there is no better way to improve this world. STAIRS is doing excellent work towards building a sporting ecosystem at the grass root in India. It is great to know that this year’s SSFL shall see the largest ever participation of school children and I wish STAIRS team and Siddhartha Upadhyay, Founder and Secretary General of STAIRS all the best.”

Mr. Siddhartha Upadhyay, Founder and Secretary General, STAIRS, said, “Sanath Jayasuriya along with his team members turned around the way cricket is being played, they bought glory to their country and this was only possible because of a strong system they had created. We are happy to have Sanath Jayasuriya as a brand ambassador aswe feel that we have a lot to learn from a sportsman of his caliber and passion. As a renowned cricketer, Mr. Jayasuriya has always been keenly supporting sports at the grass root level; we at STAIRS welcome him on board and look forward to his valuable guidance to take STAIRS to greater heights.”


About SSFL
Stairs School Football League (SSFL) due to its popularity among grassroots footballers across the country has established itself as the largest football talent scouting and training programme. In its second year in Delhi, SSFL has made a difference to about engaged with nearly 10,000 footballers while in North Zone of Gujarat about 2,000 budding footballers are associated with it. With an aim to reach every nook and corner of the country and engage 100,000 footballers, SSFL will continue to multiply its reach as well as impact with each passing year. http://www.ssfl.in/index.php

STAIRS has been recently awarded the Rashtriya Khel Protsahan Puruskar 2016′ award in recognition of its contribution towards the ‘Identification and Nurturing of Budding and Young Talent’ in India.

For Further Info please contact:
Mr. Subrat Sarangi / Mr. Nitin Narain
Mavcomm Consulting Pvt Ltd
9899501299/ 9899158576


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